diff --git a/core/mail/protocol.py b/core/mail/protocol.py
index ec39e70..cffdedf 100644
--- a/core/mail/protocol.py
+++ b/core/mail/protocol.py
@@ -174,7 +174,6 @@ def receive_email(envelope, log=None):
 
     active_issue_thread, new = find_active_issue_thread(header_in_reply_to, subject)
 
-
     email = Email.objects.create(
         sender=sender, recipient=recipient, body=body, subject=subject, reference=header_message_id,
         in_reply_to=header_in_reply_to, raw=envelope.content.decode('utf-8'), event=target_event,
@@ -188,8 +187,19 @@ def receive_email(envelope, log=None):
         # auto reply if new issue
         references = collect_references(active_issue_thread)
         if not sender.startswith('noreply'):
+            subject = f"Re: {subject} [#{active_issue_thread.short_uuid()}]"
+            body = '''Your request (#{}) has been received and will be reviewed by our lost&found angels.
+
+We are reviewing incoming requests during the event and teardown. Immediately after the event, expect a delay as the \
+workload is high. We will not forget about your request and get back in touch once we have updated information on your \
+request. Requests for devices, wallets, credit cards or similar items will be handled with priority.
+
+If you happen to find your lost item or just want to add additional information, please reply to this email. Please \
+do not create a new request.
+
+Your c3lf (Cloakroom + Lost&Found) Team'''.format(active_issue_thread.short_uuid())
             reply_email = Email.objects.create(
-                sender=recipient, recipient=sender, body="Thank you for your message.", subject="Message received",
+                sender=recipient, recipient=sender, body=body, subject=subject,
                 in_reply_to=header_message_id, event=target_event, issue_thread=active_issue_thread)
             reply = make_reply(reply_email, references)
     else:
diff --git a/core/mail/tests/v2/test_mails.py b/core/mail/tests/v2/test_mails.py
index f2dee4f..cba81ae 100644
--- a/core/mail/tests/v2/test_mails.py
+++ b/core/mail/tests/v2/test_mails.py
@@ -12,6 +12,19 @@ from mail.models import Email, EventAddress, EmailAttachment
 from mail.protocol import LMTPHandler
 from tickets.models import IssueThread, StateChange
 
+expected_auto_reply_subject = 'Re: {} [#{}]'
+
+expected_auto_reply = '''Your request (#{}) has been received and will be reviewed by our lost&found angels.
+
+We are reviewing incoming requests during the event and teardown. Immediately after the event, expect a delay as the \
+workload is high. We will not forget about your request and get back in touch once we have updated information on your \
+request. Requests for devices, wallets, credit cards or similar items will be handled with priority.
+
+If you happen to find your lost item or just want to add additional information, please reply to this email. Please \
+do not create a new request.
+
+Your c3lf (Cloakroom + Lost&Found) Team'''
+
 
 def make_mocked_coro(return_value=mock.sentinel, raise_exception=mock.sentinel):
     async def mock_coro(*args, **kwargs):
@@ -93,10 +106,12 @@ class LMTPHandlerTestCase(TestCase):  # TODO replace with less hacky test
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[0].issue_thread)
         self.assertEqual('<1@test>', Email.objects.all()[0].reference)
         self.assertEqual(None, Email.objects.all()[0].in_reply_to)
-        self.assertEqual('Message received', Email.objects.all()[1].subject)
+        self.assertEqual(expected_auto_reply_subject.format('test', IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].subject)
         self.assertEqual('test2@test', Email.objects.all()[1].sender)
         self.assertEqual('test1@test', Email.objects.all()[1].recipient)
-        self.assertEqual('Thank you for your message.', Email.objects.all()[1].body)
+        self.assertEqual(expected_auto_reply.format(IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].body)
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[1].issue_thread)
         self.assertTrue(Email.objects.all()[1].reference.startswith("<"))
         self.assertTrue(Email.objects.all()[1].reference.endswith("@localhost>"))
@@ -332,13 +347,15 @@ class LMTPHandlerTestCase(TestCase):  # TODO replace with less hacky test
         self.assertEqual(event, Email.objects.all()[0].event)
         self.assertEqual(event, Email.objects.all()[1].event)
         self.assertEqual('test', Email.objects.all()[0].subject)
-        self.assertEqual('Message received', Email.objects.all()[1].subject)
+        self.assertEqual(expected_auto_reply_subject.format('test', IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].subject)
         self.assertEqual('test1@test', Email.objects.all()[0].sender)
         self.assertEqual('test_event@localhost', Email.objects.all()[0].recipient)
         self.assertEqual('test_event@localhost', Email.objects.all()[1].sender)
         self.assertEqual('test1@test', Email.objects.all()[1].recipient)
         self.assertEqual('test', Email.objects.all()[0].body)
-        self.assertEqual('Thank you for your message.', Email.objects.all()[1].body)
+        self.assertEqual(expected_auto_reply.format(IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].body)
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[0].issue_thread)
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[1].issue_thread)
         self.assertEqual('<1@test>', Email.objects.all()[0].reference)
@@ -404,10 +421,12 @@ test2
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[0].issue_thread)
         self.assertEqual('<1@test>', Email.objects.all()[0].reference)
         self.assertEqual(None, Email.objects.all()[0].in_reply_to)
-        self.assertEqual('Message received', Email.objects.all()[1].subject)
+        self.assertEqual(expected_auto_reply_subject.format('test', IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].subject)
         self.assertEqual('test2@test', Email.objects.all()[1].sender)
         self.assertEqual('test1@test', Email.objects.all()[1].recipient)
-        self.assertEqual('Thank you for your message.', Email.objects.all()[1].body)
+        self.assertEqual(expected_auto_reply.format(IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].body)
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[1].issue_thread)
         self.assertTrue(Email.objects.all()[1].reference.startswith("<"))
         self.assertTrue(Email.objects.all()[1].reference.endswith("@localhost>"))
@@ -470,10 +489,12 @@ dGVzdGltYWdl
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[0].issue_thread)
         self.assertEqual('<1@test>', Email.objects.all()[0].reference)
         self.assertEqual(None, Email.objects.all()[0].in_reply_to)
-        self.assertEqual('Message received', Email.objects.all()[1].subject)
+        self.assertEqual(expected_auto_reply_subject.format('test', IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].subject)
         self.assertEqual('test2@test', Email.objects.all()[1].sender)
         self.assertEqual('test1@test', Email.objects.all()[1].recipient)
-        self.assertEqual('Thank you for your message.', Email.objects.all()[1].body)
+        self.assertEqual(expected_auto_reply.format(IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].body)
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[1].issue_thread)
         self.assertTrue(Email.objects.all()[1].reference.startswith("<"))
         self.assertTrue(Email.objects.all()[1].reference.endswith("@localhost>"))
@@ -549,10 +570,12 @@ dGVzdGltYWdl
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[0].issue_thread)
         self.assertEqual('<1@test>', Email.objects.all()[0].reference)
         self.assertEqual(None, Email.objects.all()[0].in_reply_to)
-        self.assertEqual('Message received', Email.objects.all()[1].subject)
+        self.assertEqual(expected_auto_reply_subject.format('No subject', IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].subject)
         self.assertEqual('test2@test', Email.objects.all()[1].sender)
         self.assertEqual('test1@test', Email.objects.all()[1].recipient)
-        self.assertEqual('Thank you for your message.', Email.objects.all()[1].body)
+        self.assertEqual(expected_auto_reply.format(IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].body)
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[1].issue_thread)
         self.assertTrue(Email.objects.all()[1].reference.startswith("<"))
         self.assertTrue(Email.objects.all()[1].reference.endswith("@localhost>"))
@@ -591,10 +614,12 @@ dGVzdGltYWdl
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[0].issue_thread)
         self.assertEqual('<1@test>', Email.objects.all()[0].reference)
         self.assertEqual(None, Email.objects.all()[0].in_reply_to)
-        self.assertEqual('Message received', Email.objects.all()[1].subject)
+        self.assertEqual(expected_auto_reply_subject.format('test', IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].subject)
         self.assertEqual('test2@test', Email.objects.all()[1].sender)
         self.assertEqual('<test1@test>', Email.objects.all()[1].recipient)
-        self.assertEqual('Thank you for your message.', Email.objects.all()[1].body)
+        self.assertEqual(expected_auto_reply.format(IssueThread.objects.all()[0].short_uuid()),
+                         Email.objects.all()[1].body)
         self.assertEqual(IssueThread.objects.all()[0], Email.objects.all()[1].issue_thread)
         self.assertTrue(Email.objects.all()[1].reference.startswith("<"))
         self.assertTrue(Email.objects.all()[1].reference.endswith("@localhost>"))